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Insurance and financial services don't have to be confusing and complicated. Advertising from MetLife is focused on helping people take simple steps to start building their financial safety net with guarantees* from a premier global life insurance company. And, as you've probably come to expect from MetLife, Snoopy and the Peanuts gang will help make sure that the message is clear, friendly and approachable.

See our latest advertising here


Back in 1985, MetLife launched a new advertising campaign in the United States featuring the PEANUTS gang. These ads were initially inspired by Linus and his security blanket, which symbolized the dependability, comfort and peace of mind that MetLife provides its customers. ambassadorsnoopy

Before long, Snoopy had won the hearts of MetLife customers and employees to become our brand ambassador. He and the rest of the PEANUTS characters are reminders that insurance and financial services don’t have to be complicated or scary.


*Guarantees apply to certain insurance and annuity products or contractual riders (not securities, variable or investment advisory products) and are subject to product terms, exclusions and limitation and the insurer’s claim’s paying ability and financial strength.


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